The up! competes in the city car class, a rival to such vehicles as the Toyota Aygo, Citroën C1, Peugeot 107, Fiat 500 and Ford Ka. This sector accounts for around one in every 10 cars purchased in the UK – a figure which is set to rise over the coming years.
It is predicted that the best-selling up! will be the Move up! with the 60 PS engine, and this will be responsible for just under half of sales volumes. When it is available in the second half of 2012, the five-door model will account for 52 per cent of up! sales.
The up! will appeal widely to those who drive in cities. These are likely to be divided between two key groups: young ‘starters’ aged between 17 and 29, for many of whom this will be their first car; and 45 to 70 year old ‘empty nesters’ who are looking for a stylish, reliable, good quality car.
VOLKSWAGEN LAUNCHES NEW SCRAPPAGE UPGRADE SCHEME
Volkswagen UK is encouraging the switch to its latest generation, lower-emission new cars by today launching an attractive scrappage scheme. Owners of any diesel vehicle that complies with pre-Euro 51 emissions legislation, and registered before 2010, qualify for the Volkswagen Scrappage Upgrade scheme. They are able to trade-in the vehicle to benefit from incentives – […]
VOLKSWAGEN AT IAA 2017
Volkswagen is advancing the development of a new generation of innovative electric vehicles and will be presenting a further developed version of the I.D. CROZZ next week at the IAA (International Motor Show, 12-24 September 2017) in Frankfurt. The further refined concept car is based on the all-electric architecture and is characterised by a clean, […]
VOLKSWAGEN AND ZARA LARSSON LAUNCH COOPERATION
Volkswagen continues to develop its Garage Sound platform and is launching a one-year cooperation with Swedish Grammy winner Zara Larsson. Jürgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, says: “Music and Volkswagen have become a tradition. Our cooperation with Zara Larsson is a logical next step in taking […]
VOLKSWAGEN UP! IS A WINNER IN TELEGRAPH CARS AWARDS
Ahead of the arrival of the new Volkswagen up! in UK showrooms later this summer, the outgoing car has proved that it is still ahead of the pack by taking class honours in the 2016 Telegraph Cars Awards, announced today. The smallest member of the Volkswagen family is today named ‘Best Car Under £10,000’ in the influential […]
Knebworth Park, September 1988. For the first time the GTI International festival celebrated all things Volkswagen and, in particular, the iconic Golf GTI. Fast forward 30 years and this weekend, 3-4 June, GTI International is moving to a new home at Rockingham Motor Speedway in Northamptonshire. Affectionately known as ‘Inters’, GTI International comprises a dynamic […]
Note on fuel consumption and CO2 values in the media database
Wolfsburg, November 5, 2015 Dear Madam, Dear Sir, As we informed you in the press release entitled “Internal investigations at Volkswagen identify irregularities in CO2 levels” (link to press release) issued on November 3, 2015, the CO2 values and therefore the fuel consumption data published by Volkswagen for some models are incorrectly stated. We are […]
Fitting Maps+more to your UP!
Ok, so you bought your UP! without Maps and More and now you wish you could fit it? Your dealer has probably told you it’s not possible and you’ve probably got a sealed dash with no hole for the unit to plug into? Well fret not! Some of our members have figured out a way […]
Volkswagen Up! named 2012 World Car of the Year
The Volkswagen Up! is the 2012 World Car of the Year. The Volkswagen Up! city car was awarded the title at the New York motor show, coming out ahead of 33 other contenders including the BMW 3-Series and Porsche 911. The award is based on the votes of 66 top automotive journalists from 25 countries […]
Volkswagen Up GT set for production
Volkswagen’s Up GT is reportedly heading into production as the company’s smallest hot hatch. The sportier Up is expected to feature a turbocharged version of the standard car’s three-cylinder, 1-litre engine. Uprated to around 110bhp, it will be nearly twice as powerful as the 60bhp base Up. The GT will drive the front wheels though […]
Volkswagen rolls out European campaign for the up!
Campaign message “Small is great. The new up!” Its world premier at the IAA back in September already showed there is a lot more to the up! than meets the eye. Now, Volkswagen’s new small car is making it big with the European campaign being rolled out for the market launch of the new city […]
The New Small Family is growing: five door up! arrives on market early this year
Price is only 475 euros higher than that of the two-door All signs point to a big future for the small up!. In Germany, the two-door city specialist immediately garnered first place in its class in registration statistics. Now Volkswagen is raising the bar by presenting the four-door version of the up!. In May, the […]
The VW Up has won the What Car? Car of the Year Award for 2012
The VW Up has won the What Car? Car of the Year Award for 2012, claiming the overall title and the best city car. Volkswagen picked up two further awards. It claimed top prize in the small family car category for the Volkswagen Golf for the fourth consecutive year, and won the Safety Award for its […]
Six UP! models at Frankfurt!
Who said Motor Shows don’t hold surprises anymore? VW has revealed the best kept secret, or should that be secrets, of the show by revealing not just the three-door up!, which we knew was making its debut, but five other versions of the groundbreaking city car. To keep things simple we’ve split them up under […]
Volkswagen Up What Car? review
You may remember the Volkswagen Up concept. It wowed everyone at the Frankfurt motor show almost four years ago and previewed the company’s idea of a budget city car. It was rear engined, rear-wheel drive and was set to have a seriously low £4000 price. Subsequent concepts also hinted at an MPV and electrically powered versions, […]
The two-door Volkswagen e-Up! zero-emissions concept debuted at the 63rd Frankfurt Motor Show in 2009. In July 2011 the carmaker announced the the e-Up! is scheduled for market release in early 2013. The 3.19 metres (10 ft 6 in) long all-electric e-Up! uses a 3+1 seater configuration. It uses a 60 kilowatts (82 PS; 80 bhp) (continuously rated at 40 kilowatts (54 PS; 54 bhp)) all-integrated drive […]
Space up! concept
The four-door four-seater mini MPV styled space up! concept car debuted at the 2007 Tokyo Auto Show in Japan. Space up! Concept had all the features of the up! Concept, but has four-doors and is 23 centimetres (9.1 in) longer at 3.68 metres (12 ft 1 in) (15 centimetres (5.9 in) shorter than the Volkswagen […]
VW UP! First Drive!
The US mag Car And Driver have recently had a first drive in the new VW up and had the following to say. You can read more at caranddriver.com; In the U.S., the idea of a car smaller than a Mini conjures mental images of a cramped interior, no trunk space, and a wheezing, gutless […]
VW UP Advert Song
Watch the new VW UP advert and song here: http://www.upownersclub.co.uk/forum/vw-up-advert_topic1.html
VW up! GTI
Just a few days ago Volkswagen unveiled the up! supermini and now we have a speculative rendering of what a GTI version would look like. These images were sent to us by Ivan Martinovic of PS-Garage and we thought they looked pretty good so here they are for your enjoyment. Would you buy an UP – […]
THE NEW UP! – SMALL BUT PERFECTLY FORMED
The first photos of the Volkswagen up! have been released, ahead of the new small car making its debut at the Frankfurt motor show in September. The up! is an entirely new design, offering maximum space on a minimal footprint (3.54 x 1.64 m), making it ideal for driving in the world’s cities. It will […]