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Discussion Starter #1
I test drove an UP last night and was told by the dealer that on 2nd Jan the prices on the VW rangeare going up! He said the cost of the Up was due to go up by £500-£600, mainly due to when the car was introduced it was priced to match the Fox as closely as possible. So if you don't have one already worth getting your order in by the end of the year!
 

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VW often raise their prices in Jan but that sounds like quite a big hike. I wonder if they want to slow the sales down slightly and distance the Up! price wise further away from the Citigo and Mii?

I would imagine if that price hike is true then I think it is more than just 'price matching' the Fox. Bit like making you pay £200 for solid white paint, seems VW are trying to play some form of numbers game...
 

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Never lose sight of the fact that all merchandise the world over is priced at what people are willing to pay rather than some fixed margin on cost.
 
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