Hi Paul,
was at the swiss VW site and watched the online price list (VERY DETAILED!) ...
The lighter / "Raucherausführung" ist NOT standard in any swiss up! model ...
It costs 30 CHF extra (see brochure on swiss website) for take/move/high up! ...
I am a smoker but I don't smoke in my cars ...
I have always bought the lighter because 12V equipment is easy to put in there and "in cases of emergency" you have a lighter. The ash tray is also an important argument in the up! - even id you only use it for putting money, guitar plec, tissues, plush toy etc. in ...