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Discussion Starter #1
Hi, my name is John; I'm an undergraduate studying web design and currently undertaking a project to determine if a web site could replace a traditional printed brochure in choosing and configuring a car from a consumer's perspective.
Each question below is optional and data collected is for statistical use only.
Taking part in answering the questionnaire gives your consent to use the information given. All willing participants will be kept anonymous and the data collected will be used for this project only.


Please look at the Volkswagen Up! brochurewhich can be obtained from a car showroom or downloaded as an Adobe PDF from: http://cdn.volkswagen.co.uk/assets/common/pdf/brochures/up-nf-brochure.pdfThen please visit and explore the following web site so you can answer the 14 questions below. www.volkswagen.co.uk/up/


1. What was your first initial impression of the brochure ?

(One is Very Poor, Five is Very Good)


2. What was your first initial impression of the web site ?

(One is Very Poor, Five is Very Good)


3. Did the web site render correctly in your web browser ?

1. Yes
2. No


4. How did you find the web site to navigate ?

(One is Very Difficult, Five is Very Easy)


5. Which media type was fastest to use in regards to finding out information on the car ?

1. Brochure
2. Web Site


6. In your opinion which type of media most accurately displays the car's appearance ?

1. Brochure
2. Web Site


7. Having the choice of either a printed brochure or web site to choose and configure a car which would you choose ?

1. Brochure
2. Web Site


8. What content would you like to see on the web site in the future ?

""ƒ

9. Device - Which type of device(s) did you use to view the chosen car web site ?
(Please list all that apply)

1. Desktop Computer
2. Laptop, Netbook, Ultrabook
3. Tablet
4. Mobile, Smartphone
5. Games Console, Internet TV
6. Other (please specify)


10. Browser - Which web browsers(s) did your device use to view the chosen car web site ?
(Please list all that apply)

1. Android
2. Apple Safari
3. Google Chrome
4. Microsoft Internet Explorer
5. Mozilla Firefox
6. Opera
7. Other (please specify)


11. Input - Which input method did you use to navigate the car web site ?

1. Keyboard & Mouse/Touchpad
2. Touch Screen
3. Other (please specify)


12. Your Gender


1. Male
2. Female
3. Prefer not to say


13. Age Group

1. 17 - 24
2. 25 - 29
3. 30 - 39
4. 40 - 49
5. 50 ""“ 59
6. 60 +
7. Prefer not to say


14. Do You Have A Valid UK Car Driving Licence ?

1. Yes, Full Licence
2. Yes, Provisional Licence
2. No
 

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Discussion Starter #2
Sorry forgot to add, please feel free to PM me your answers if you'd like them to remain confidential from other forum users :)
 

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might be a bit easier if you set each question up as a poll, then users can just click their answers.
 

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I might have missed the point, but with printed/PDF brochure, you can't choose and configure the car at all - there are no detailed lists of options and prices (and additional accessories). You can watch the pretty pictures though
, at least that's why I took it after already deciding on the car...
 

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My advice would be to set up a free online survey with someone like Surveymonkey, a lot easier to collate responses etc.!
 

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ptae2000e said:
I...... with printed/PDF brochure, you can't choose and configure the car at all - there are no detailed lists of options and prices (and additional accessories) ...
That might be true of the brochure in your country, but the UK brochure gave me everything I needed. The on-line configurator was interesting and informative but it didn't actually tell me anything I didn't already have from the Dealer provided printed brochure. The change-the-paint option on the on-line configurator was very entertaining!
So, looks like different situations in different countries? Be interesting what other difference can members can come up with? here's one to start off with:
1) Some models get a vanity mirror on BOTH side of the car, but even top-of-the range UK models only get one!
 

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Huh, possible, sorry for the confusion... I've got a brochure without prices and accessories, and another catalog "Winter action 2012" with various accessories and prices, but not listing any cars & their prices. There could be other brochures I haven't seen, of course. Anyway with what I knew existed, I needed online configurator to get basic information.
 

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The link has made my web browser crash on 3 occasions and theres too many questions - perhaps not a good idea on a forum.
 
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